Off-Page SEO is that process in which we have to do all the work outside of our website. In other words, Off-Page SEO is also known as link building. In Off-Page Seo we create links for our web pages and those links also known as Backlinks.
Backlinks are one of the major factors in ranking any webpage. In other words, backlinks give an indication to search engines about the authority of any webpage or website.
For Example, Two Players of the same potential are going for a selection in an Indian cricket team. One has a reference of Sachin Tendulkar and the other one does not have any reference. The answer is obvious: a player who is referred to by Sachin Tendulkar will be selected.
In the same way, backlinks help your webpage in ranking in search result pages. Backlinks/ References work as a trust factor and help search engines to rank any webpage in search results.
But it is important for any webpage to get backlinks from the authority website because search engines only give value to quality backlinks and if you try to build low-quality backlinks then it can affect your website in a negative way.
Off-page SEO defines methods that can be used to boost the search engine results page position of a website. For many years, search engines have been searching to figure out ways to bring the researchers the best possible results.
In order to get the best results, you need to focus on both parts of SEO: On-page and Off-page. You can’t rely only on On-Page to get the best possible ranking.
Types of Backlinks
Before creating backlinks you need to understand the types of backlinks. It helps you to know which types of backlinks you need to focus on to rank in search results. There are two types of backlinks:
No-Follow backlinks are links that Google does not provide value for. Google doesn’t pass link juice to the pages linked to those links. These types of links are very easy to create. Those links that we generally share on Facebook, Youtube, Quora, Pinterest, and other Social Bookmarking sites are the perfect examples of No-follow links.
Do-Follow backlinks are links that search engine crawlers crawl and pass link juice to the linked page. If you get a quality do-follow backlink from the authority site then it directly helps in ranking of your webpage. Wants to learn the techniques of link building then Join ADMP digital Marketing course today.