The basics of technical SEO are to Optimize the technical elements of your website like Crawling errors, 404 errors, Robots.txt, Sitemap, Canonical tags, etc. It has nothing to do with the design and content of your website. The main objective of technical SEO is to make it easy for the search engines to find your content and crawl and index it.
If you have planned the content of your website, have planned the keywords but there is an issue in your technical SEO, then all the content that you have planned for your website will become useless.
In this article, we have explained the most important factor in Technical SEO that you have to take care of.
If your website has the same content under different URLs then with the help of canonical tags you can specify to google your main preferred URL that you want to index.
For example, If users search our website in 4 different ways: admp.in, https://admp.in, https://admp.in, and www.admp.in.
In this condition, Google thinks that all the pages are different. So, here you need to use a canonical tag for your website.
Crawling & Indexing
It is the most important process for your website SEO because if your website is not crawled or indexed by search engines then there is no chance that your website will ever rank. Many times some crawling & Indexing errors occur in our website and search engines stop crawling our website. In this condition, we can use a tool named Google search console where we can see those types of crawling errors and rectify them.
Sometimes we don’t want Google to crawl and index some of our website pages. For doing this, we create a text file named Robots.txt to give instructions to search engine crawlers as to which pages we want to crawl and which pages we don’t want to crawl. After creating a Robots.txt file you need to reside it in the root directory of your website.
The “error 404 not found” means the page you are trying to access is not available. If your website also has such kind of links, on which an error of 404 comes, then it can impact negatively on your website ranking. Generally, these types of errors come when you delete a page permanently or change the URL of that page. Use the 301 redirections whenever you change the URLs of your website pages.
An XML sitemap is a file that lists your website’s entire pages. It’s a Path that helps search engine robots to easily access all your webpages and crawl and index them.