➢ Understanding lead generation for business
➢ Why lead generation is important?
➢ Understanding landing pages
➢ Understanding thank-you page
➢ Landing page vs website
➢ Best practices to create a landing page
➢ Best practices to create a thank-you page
➢ Practical exercise- Creating a landing page
➢ Types of landing pages
➢ Reviewing landing pages created by trainees
➢ What is A/B testing?
➢ How to do A/B testing
➢ Selecting landing pages after A/B testing
➢ Converting leads into sales
➢ Creating lead nurturing strategy
➢ Understanding lead funnel
➢ Steps in leads nurturing