➢ Understanding Mobile Devices
➢ Mobile Marketing and Social Media
➢ Mobile Marketing Measurement and Analytics
➢ Fundamentals of mobile marketing
➢ Key industry terminology
➢ Creating mobile website through wordpress
➢ Using tools to create mobile websites
➢ Using tools to create mobile app
➢ Advertising on mobile (App & Web)
• Targeting ads on Apps
• Targeting ads via location
• Targeting ads on search engine
➢ Content Marketing on mobile
➢ Mobile strategy-segmentations option targeting and differentiation
➢ Mobile marketing mix
➢ SMS marketing
➢ Creating mobile application
➢ Uploading mobile app in Android and iOS