➢ What is online advertising?
➢ Types of Online Advertising
➢ Display Advertising
• Banner ads
• Rich Media ads
• Pop ups and Pop under ads
➢ Contextual advertising
• In Text ads
• In Image ads
• In video ads
• In page ads
➢ What are Payment Modules?
➢ Companies that provide online advertising Solution
➢ Tracking & Measuring ROI of online adv.
➢ Assignment on allocating funds to various
➢ Different Online advertising platforms
➢ Creating Banner Ads Using Tools